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Entering
the new century, China is playing an increasingly important role in
the global economy. More attention is paid to China, a rising economy
in the world. Messe Düsseldorf GmbH, the leading exhibition organizer
in the world has already attached great importance to this growing
market with a huge potential, and joined the investment for and
construction of Shanghai New International Expo Center (SNIEC) in
1999, laying a successful foundation for the development of the
exhibition industry in China. SNIEC is now the most advanced
exhibition venue with the most comprehensive functions in the Asian
Pacific region. By 2010, the indoor area of the venue will expand to
200,000 sqm, and the outdoor area to 130,000 sqm.
Messe Düsseldorf China Ltd. (MDC) was founded in
1999 as a joint venture between Messe Düsseldorf GmbH and World-Fair
Consultants Ltd. MDC now owns complete marketing and service network
composed of representative offices in Beijing, Shanghai, Guangzhou,
Chongqing and Shenyang. The core business of the company is to
introduce the long-established events in Düsseldorf to China, the most
rapidly growing market in the global economy, and organize local
enterprises in various industries to participate in the oversea
top-quality exhibitions to help them tap the international markets.
Quality guaranteed by Brand
Founded in 1947, Messe Düsseldorf GmbH organizes exhibitions for a
wide range of industries, such as machinery, plant & equipment, trade
and service, medicine and health, fashion and lifestyle, leisure, etc.
With 66 foreign representative offices and 13 subsidiaries, Messe
Düsseldorf GmbH extends its service network to 109 countries and
regions and is the truly world No.1 brand exhibition group.
Among more than 40 professional exhibitions staged in
Düsseldorf, 23 are the world No.1 events in the related industries.
E.g., K – "International Trade Fair Plastics + Rubber", drupa – "Print
Media Messe, World Market Print Media, Publishing & Converting",
MEDICA – "World Forum for Medicine, International Trade Fair with
Congress", are all No.1 events in the world. Messe Düsseldorf China
Ltd., thanks to the great support from its parent company, has been
actively assisting Chinese enterprises to go abroad and compete with
industry leading enterprises on the international market by adhering
to the concept of "Service Uppermost".
Outbound exhibition business focusing on quality
services
With the gradual improvement of their competitiveness, Chinese
enterprises have an increasingly stronger will for "competing on
global market". Messe Düsseldorf China Ltd spares no effort in
assisting Chinese enterprises to participate in world leading events
organized by Messe Düsseldorf GmbH around the world. These events are
of large scale and extensive influences and very popular among Chinese
exhibitors. In order to ensure their successful participation in such
oversea events, Messe Düsseldorf China Ltd offers comprehensive
services for Chinese exhibitors covering pre-show, during-show and
post-show stages. "Pre-show Seminar" covers the whole process of
participation such as freight forwarding, booth construction, legal
affairs, etc., and looks into every detail, winning wide applauses
from outbound exhibitors. "Chinese Exhibitors Service Center" set up
at the exhibition site makes it possible to offer Chinese exhibitors
with prompt and circumspect services, and ensures the smooth execution
of their on-site showcasing. In addition, in order to highlight the
overall image of China Pavilion, Messe Düsseldorf China Ltd has the
booths of China Pavilion specially constructed with unique Chinese
features. The eye-catching "Made in China" image will surely attract
more attention from the visitors. The brochures on China Pavilion
distributed free on the site let visitors get the first-hand
information on Chinese exhibitors. After the show, MDC will pay return
visits to exhibitors to ensure better services in the future.
Organizing exhibitions that best meet the market demands
Taking its foothold in Mainland China, Messe Düsseldorf China Ltd
is committed to introducing world No.1 events into China and offering
exhibitors with localized quality services and real business
opportunities in combination with the industrial development and
specific market demand in China. With respect to the positioning and
development direction of the events that it organizes, the company
relies on the prior painstaking market research, pays close attention
to the hotspots in the industry development, and keeps close
relationship with trade associations, so as to provide its customers
with the most suitable communication platform. During the past decade,
the company has successfully built No. 1 brand exhibitions in the
related industries in China and in Asia at large, such as China Shoes
– "International Fair for Shoes, Leather Products and Accessories"**,
China Shoetec – "International Fair for Shoes and Leather Goods
Manufacturing Technology and Material"**. China Shoes & Shoetec and
CHINA-PHARM are also widely recognized by the related industries and
are both honored as "Most Influential Brand Events in the Industry in
2007".
Development based on standardization
The success of Messe Düsseldorf China Ltd (MDC) lies in its
far-sighted strategy and advanced management. The company initiated
the creative '3-win Sustainable Development Strategy', implying that
the cooperative partner in China, the involved industry and MDC, with
an eye to the long-term benefits and sustained development of both the
exhibition industry and related industry, can expand the market in
co-efforts and eliminate malicious competition, so that all parties
can benefit from the trade fairs. Relying on his rich experience in
the industry, Mr. Tony Fung, CEO of Messe Düsseldorf China Ltd, raised
the brand-new concept of "Exhibition as hard media", which means that
the hardware of exhibition venue is rather restricted by the
conditions of itself and surroundings and supportive services. So the
exhibition company as the organizer of events shall make full use of
exhibition as a hard media to attract exhibitors and buyers with
enriched programs from the perspective of market so as to meet the
demands of both buyers and suppliers. Messe Düsseldorf China Ltd,
relying on its outstanding contributions to the exhibition industry in
China and the successful organization of international events, has won
the annual award of "China Top 10 Best Exhibition Companies 2007". Mr.
Tony Fung, CEO of the company, has also been honored as "Top Ten
Entrepreneurs in China's Exhibition Industry" for two consecutive
years (2005-2006), and won the title of "Top 10 Leading Figures in
China's Exhibition Industry 2007", due to his preeminent contribution
to the exhibition industry in China.
As the
active advocator of offering professional exhibition services, the
company has allocated each of its departments to provide high-quality,
professional and value-added services by focusing on specific area,
thus to offer maximized benefits for exhibitors and visitors. With
respect to the corporate strategy, Messe Düsseldorf China Ltd focused
on the standardization construction and employee training in 2007. The
construction of standardization aims to improve the operation
efficiency and standardize the management to support the rapidly
growing exhibition business. Based on enhanced internal communication,
the company pushes forward the overall standardization construction to
standardize the entire company's systems and criteria and to improve
employees' work efficiency and professional skills, with an eye to the
formulation and implementation of operation standards for various
departments and the optimization and management of database. As the
further step of its standardization construction, the company will
launch the brand-new Event Business Management Software in 2008 across
the board, to focus on establishing standard automation system,
optimizing process management, reducing cost, improving efficiency and
quality of employees, thus to offer exhibitors with services on a
faster and more convenient basis.
Exhibition
propels the industry, while the industry develops the economy. Messe
Düsseldorf China Ltd has interpreted this concept in a perfect way
with its performance. |
