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TANNING-TECH 2003
Int'l exhibition of tanning machinery, accessories and systems
(28-31 October 2003 Bologna, ITALY)

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Tanning-Tech Innovation's, the answer to the user's requests and requirements

During these days, the exchange of ideas that I was able to have with the exhibitors here at Tanning-Tech, made it quite clear that we're undergoing a "castling" period, a phase that's characterized by the need to "take cover." A few of the companies are experiencing this phase as a "hiatus," and they're standing by the window and waiting for things to improve. Others are taking advantage of this pause for regrouping their forces and defining new strategies.

The more evolved companies are engaged in understanding and interpreting the user's requirements: reading the machine, starting from the requirements; that is, from the "periphery." In other words, they're using this pause to obtain a fuller grasp of what the potential client is looking for in solving his problems as he sees them.

In the western countries the request is for automation. Lines integrated as completely as possible not only interest the client but also become his concrete requirement. For example, they want hide-drying to be completely automated so that the they're sent in wet and come out dry. Although requested, another line that has yet to be automated is the finishing line. Automating the process would produce a stamped finished product rather than one that's tumbled or smooth, and the prescribed treatments would be carried out without an operator being present, except at the beginning or end of the line. Part of this automation work has already been traced out, since there machines - now used individually - that can be inserted as components in a new integrated line. But in order to make them work, certain concepts have to be put together and the market expectations have to be fully understood.

Lines conceived in this manner can be used for various hide-working operations and create transformations that have all the characteristics required for providing answers and solutions to the continual contradictions that have to be addressed today and turning them into opportunities.

Therefore, choosing to use Tanning-Tech to achieve renewal - that is, to make renewal capability the prime competitive factor - depends on the sector's entrepreneurial will.

The motto could be: move and move together.
It needs to be underlined that Tanning-Tech has a two-fold purpose: to present itself as an innovations salon and also as a services salon. It could also happen that a tanner who had a project in mind last year, or in some previous year, and wasn't able to realize it, can now realize it and wants to take another look at the machine, or the machines and the equipment he saw in the previous editions.

For many tanners it's a traveling innovation. One example is the polypropylene tumbler launched in a previous edition of Tanning-Tech and is now being requested today. The changes in the specific requirements of this or that tannery are linked to time schedules that depend on technical considerations.

It's an action that combines technology applied to the machines, to the equipment, to the chemical products and to the information that provides the supporting basis for communicating and establishing a dialog with the client.

In short, the Tanning-Tech 2003 very clearly demonstrated that the moment has arrived for the world's entrepreneurs to pull out all of their ability to govern the complex equilibrium between technology and work, and between innovation and routine, and identify what the realities are that characterize their company's distinctive competences.

If the company's assets also include a distinctive competence, then it's still possible to compete, also outside of China.

(Source :Ing. Sergio Stella, Assomac technological dept.)

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22.11.2003

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