Indian Shoe Bazaar - Fairs: Le Cuir A Paris Sep.2003, Press Release 22.10.2003

Press Release

Development and new image at LE CUIR A PARIS

Very attentive to the demands of the exhibitors and the visitors, the organizers of LE CUIR A PARIS are currently engaged in the second phase of the fair development by welcoming, in a selective manner as always, the materials, components, accessories and leather garments destined to the mass market and to teenage fashion, amongst others.

Alongside this, a new communication campaign is being launched in November 2003. it is a completely new image created in collaboration with the agency "Metropolitan Studio" that has it defined as:

"A new image that reflects the development of the event - more creative, more innovative and coming closer to the individual. The individual is simply wrapped in a ribbon of leather, clearly symbolizing the material but also, with its rough appearance, the work of this fantastic industry which devotes its considerable energies to making the leather skin an inexhaustible source of creative inventiveness."

A port-show report of the September 203 session is available upon demand.

TO BE NOTED - the 2004 dates of LE CUIR A PARIS at Paris expo - Porte de Versailles:

- 15 & 16 April 2004 presentation of the summer 2005 trends
- 13, 14 & 15 September 2004 presentation of the winter 2005/2006 trends

Erica Caron
ecaron@sicgroup.com
The Societe Internationale du Cuir
109, rue du Faubourg Saint Honoré
75373 Paris Cedex 08, FRANCE
Tel : +33 (0) 1 43 59 89 33 or +33 (0) 1 43 59 89 44
Fax : +33 (0) 1 43 59 30 02
Website: http://www.lecuiraparis.com
Email: contactsic@sicgroup.com