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COUROMODA 2009:
65 thousand visits of retailers, manufacturers and foreign
buyers,
 COUROMODA, the leading
shoes, sportsgoods and leathergoods fair on the Latin
American market, held its 36th edition last January,
featuring results that reflect the new economic scene of
Brazil.
Even concerned with the unfolding of the world economic
crisis and consequences on the Brazilian market,
manufacturers and retailers filled to capacity the aisles
at the Anhembi Exhibition Center, in São Paulo, seeking
novelties and hints on the behavior of the footwear market
over the forthcoming months.
The fair recorded 65 thousand visits of retailers,
manufacturers and foreign buyers, 10% less than at the
previous edition. Nonetheless, the amount of registered
companies represented was kept practically the same, thus
reflecting the concern of the retail market to cut down
costs, but making it a point to attend the fair and carry
on with their purchases.
“Visitors were highly qualified, standing as true decision
makers; thus resulting in significant sales volume orders
placed and spread over the forthcoming 100 days, in the
amount of R$ 6 billion (US$ 2.6 billion)”, highlighted
Francisco Dos Santos, President and Founder of Couromoda. Dos Santos explained that sales were mainly geared to the
domestic market and to Brazil neighboring countries. “We
hosted buyers from all over Brazil and from 64 countries,
predominantly from Latin America, especially Venezuela,
Ecuador, Bolivia, Argentina, Peru, Mexico and others. It
is a fact that Europeans and North Americans came in
lesser number, due to the dramatic economic and financial
crisis those markets are undergoing. We therefore
anticipate difficult times in the foreign trade, as – even
selling to more than 140 countries in the world – US and
Europe continue to be Brazilian footwear major exports
destination.
Positive prospects for the Brazilian market
The fair was a relief as well as an incentive for the
1,200 exhibitors at COUROMODA 2009, spread over a surface
of 80,000 m2 in the Anhembi Exhibition Center to show
their new footwear and leathergoods collections.
The threat of a retraction in the footwear retailer sales
was not confirmed. In fact, business deals signed at the
fair met the expectations of most companies.
Pedro Bartelle, marketing director of the Vulcabrás/Azaléia
Group said that they sold one million pairs of the Azaléia,
AZ, Dijean, Funny, Olympikus, OLK and Reebok brands during
the fair. The company hosted 10 thousand people at their
booth during the four days of the event, or 25% over last
edition. Says Bartelle “this indicated that buyers are
optimistic in relation to the market”.
 The number of visitors was 21% lower for the Paquetá Group
(Dumond); however sales volume was the same as last
year’s. Says Leandro Mosmann, Dumond director “We hosted
upscale buyers, namely from the Middle East, Japan,
France, Spain and the United States”.
The Okean brand commemorated 100% sales increase over
2008, in the domestic market as well as for exports.
Director Alan Ermel, declared “Our booth was packed every
day, and we hosted many more visits than last year.
Besides all the countries where we already export in Latin
America, Europe, United States, we had also buyers from
the United Arab Emirates".
Carlos Pontin, advisor to the Board of Arezzo/Schutz,
stated that sales as well as the number of visitors
surpassed the most optimistic forecast. And he added ”It
was a positively surprising Couromoda and we signed
several deals for the domestic market as well as for
exports. For the first time at the fair we hosted buyers
from Mongolia, with very good sales perspectives”.
Next edition:
COUROMODA 2010
January, 18 to 21– São Paulo – Brazil
www.couromoda.com
About Couromoda
COUROMODA -International Shoes, Sportsgoods and
Leathergoods Fair ranks forth worldwide and it is Latin
America specialized leading trade fair. It is the most
important business and launchings event of the footwear
and leathergoods industry; and the most prestige and
representative fair of the sector. |
