In retrospect of the year of 2005, Messe Düsseldorf China (MDC) has achieved great success with the series of exhibitions held in China. From China Shoes & Shoetec 2005 staged in Dongguan, Guangdong Province early this year to CHINA-PHARM recently successfully concluded at Shanghai New International Expo Center (SNIEC), the year 2005 has witnessed brilliant achievements by MDC. The company has also made breakthroughs in the optimization and expansion of human resources and in the improvement of exhibition service concept. Numerous achievements include the development of data marketing, real-time measurement web marketing, building of exhibitors/visitors relationship management system, and expansion of the company’s Chongqing Representative Office in Southwest China.

China Shoes. Shoetec: Adaptive to Local Conditions, Targeting Different Market Segments Achieving Splendid Success

China Shoes . Shoetec is another UFI certified exhibition under the flag of MDC. Back in 2003, with the rapid development of the Chinese shoe-making industry and the high demand of the global market, MDC and Adsale Exhibition Services Ltd joined hands and entered the Chinese shoes exhibition market. To date, the export-oriented twin events have been successfully staged for three consecutive times in Dongguan, Guangdong province, scoring huge achievements, offering a broad channel and platform for domestic shoes manufacturers to export to European and American markets. Take the 2005 event in Dongguan for example, the twin events attracted 4,769 overseas buyers and another 6,620 trade visitors from Hong Kong, Macao and Taiwan. The 2006 China Shoes. Shoetec event is scheduled to be held at Dongguan International Convention and Exhibition Center on 21-24 April, 2006. Currently, the work of exhibitor canvassing is well underway.

Considering the success of the Dongguan event and the rapid economic development of the Chinese mainland, especially the steady increase of per capita purchasing power, both organizers have decided to make another sortie in Shanghai. In this regard, China Shoes. Shoetec Shanghai has been introduced, targeting fashion brands and medium- to high-end consumers. The first Shanghai event is scheduled to be held at the Shanghai Exhibition Center in downtown area on 23-25 October 2006. The new event, targeting at a different market segment and boasting a stronger fashion theme, is bound to achieve great success, complementing the spring event in Dongguan.

Always in pursuit of excellence, always adapting to the developing market and presenting new products. MDC has conveyed this message to the public through its successful exhibitions.