The Footwear Club

from Ezgi Ajans

International Leather Days (ILD) Fair that became one of the biggest leather events in the world with its 37.240 visitors from 53 countries in the previous January will present new business opportunities for the participants and the visitors in January 8-9-10, 2004. ILD, described as the largest fair of Eurasia, opens world markets to all its exhibitors and visitors. On the other side Turkish leather industry, oriented and focused mostly on leather garments, will show its competitive power against its competitors. Turkish leather industry that invested on quality and showed a marketing and promotion rush in the international markets after the crisis in Russia will bring this potential with international purchasers.

All companies will exhibit their boutique, specialized and richly designed products that they prepared oriented towards target markets. In the fair, where leather and leather products from A to Z are situated, all varieties of leather garments oriented towards Europe, Eastern Europe, Northern markets, Far East, American continent and coastline will be presented.

The meeting point of the global leather business
At this fair, international leather professionals will find the opportunity to follow closely the developments in Turkish leather market, a rising market in skin processing and leather garments. In contrast to general trends in the world, Turkiye makes 70-80 % of its finished leather from skin, and mainly focused on the manufacture of clothing leather and leather garments. It has also a strong potential of market for international leather and by-product manufacturers. Turkiye procures about 85 % of its raw materials need via exports, turns these materials into value-added products, and sends 95 % of its outputs to international markets. International professionals will seek market opportunities in the ILD where the current potential of the Turkish leather industry are displayed. In addition, considering the geo-strategic strength, some international leather and sub-industries companies invest in the Middle East and Asian countries via Turkiye. For this purpose, industry professionals will participate in the ILD where significant contacts are built, as either exhibitors or visitors. 

ILD is in the international leather fairs list
233 companies from 18 countries had their participation confirmed when 2 months (as of October 20, 2003) remained for the fair where 436 companies from 31 companies participated in 2003. USA, Germany, Argentina, Australia, United Arab Emirates, Brazil, France, Holland, England, Spain with a national participation, Italy, Korea, North Ireland, Norway, Saudi Arabia, Uruguay and New Zealand are the countries participating while the leading country is Turkiye. ILD, where there is a big visitor potential and purchasers from all over the world arrive, attracts a wide range, from all old CIS countries and including Western and Eastern Europe, Caucasians, Middle East, Eastern Mediterranean, North Africa, America and Far East, to Istanbul. ILD experienced a huge rush of visitor with 37 thousand 240 guests from 55 countries in the preceding January and already is in the list of international leather fairs that has to be visited in 2004. 

Emphasis of ‘Istanbul’ in fashion events
International Leather Days draws attention with fashion events organized in the scope of the fair besides the commercial atmosphere and business potential it creates. ILD, creating the image “Istanbul is focused on fashion and young designers” by fashion events Leather’IST and “deri’signer” after 2003 fair and will bring Turkish leather fashion to world fashion platforms in 2004. With Leather’IST and the 5th "deri’signer" fashion activities that will be held within the scope o the 13th ILD Fair activities, the fact that Istanbul is a fashion center will be emphasized once more. Turkish leather apparel companies will exhibit their 2004-2005 collections that have been prepared in line with the world fashion trends in the Leather’IST fashion shows that will be held within the scope of the fair. The collections of the designers of the 5th "deri’signer" that has earned new young creative designers to the sector will be exhibited to the fair visitors with splendid fashion shows that will be held during the fair. 

ILD will be promoted by DHL
On the other hand, International Leather Days will be promoted on the shipments of DHL, the biggest cargo company of the world. Promotion stickers of International Leather Days on all the shipments made by the company from Turkiye to all over the world in the frame of the agreement signed by DHL and Ezgi Ajans. International Leather Days promotion stickers in 21x14.8 cm dimensions invites leather professionals to the fair with “Visit Turkey’s International Leather Days Fair on 08-10 January 2004 in Tüyap Beylikdüzü Fair Center-Istanbul Turkiye. For more information please visit our website www.derigunleri.com” expression. This expression will be conveyed to the world by the shipments of DHL that ships 5 thousand packages everyday to the individuals and institutions on all over the world that have business contacts with Turkiye.

For more information, please contact:
Ezgi Ajans
Murat Sk. No:7 - 80620 1.Levent 
ISTANBUL / TURKIYE
Tel: +90(212) 284 94 20 | Fax: +90(212) 269 64 83
ezgi@ezgiajans.com | www.derigunleri.com